Author Topic: Tidal Music Service: Move in the right direction?  (Read 943 times)

Tidal Music Service: Move in the right direction?
« on: April 04, 2015, 06:07:19 AM »
I don't know if you guys are familiar with this music service but here's a rundown: It's a music streaming service that's very in its infancy and critics/users are still figuring out if it’s worthwhile. Artists are excited about this because they're removing the middle man lining pockets with the artists money. Here's a quote from Jay-Z at a press conference (it's is company BTW):

Quote
"This is a really bad example but: if Michael Jordan said to me, “Hey man! I got some new, great sneakers that nobody’s ever seen. You wanna buy ‘em from me? Foot Locker’s out of business.” I’m gonna go straight to Michael Jordan’s house and buy the sneakers from him. It’s not a problem — that’s what I want to do. Buy your music from artists and have a better relationship. We’re going to offer more, we’re going to talk to you, we’re going to find out what you like and introduce you to new music.”

Do you think this is a better move for the music industry?

  • JPB_003
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Re: Tidal Music Service: Move in the right direction?
« Reply #1 on: April 05, 2015, 10:58:51 PM »
I find it interesting and probably the step in the right direction. If it lives up to what they are talking about then great.

The problem I have, is it feels with the amount of artist involved it's almost a monopoly. Of course it's not a true one, since you can release music so many ways, but it is weird to see this many people come together without anything shady going on. Hopefully it turns out good, and they let the little guys in on it.

Re: Tidal Music Service: Move in the right direction?
« Reply #2 on: April 06, 2015, 01:42:09 AM »
It'll definitely put a dent in piracy. Especially if they limit the format of the music & set things in a way where posting this music solely released on Tidal affords sites like YouTube no possibility to publish. That would definitely limit the 'music should be available to everyone everywhere'' idea of piracy.

Re: Tidal Music Service: Move in the right direction?
« Reply #3 on: April 27, 2015, 04:17:14 PM »
I don't know if you guys are familiar with this music service but here's a rundown: It's a music streaming service that's very in its infancy and critics/users are still figuring out if it’s worthwhile. Artists are excited about this because they're removing the middle man lining pockets with the artists money. Here's a quote from Jay-Z at a press conference (it's is company BTW):

Quote
"This is a really bad example but: if Michael Jordan said to me, “Hey man! I got some new, great sneakers that nobody’s ever seen. You wanna buy ‘em from me? Foot Locker’s out of business.” I’m gonna go straight to Michael Jordan’s house and buy the sneakers from him. It’s not a problem — that’s what I want to do. Buy your music from artists and have a better relationship. We’re going to offer more, we’re going to talk to you, we’re going to find out what you like and introduce you to new music.”

Do you think this is a better move for the music industry?
I only heard about this recently, after my brother told me about it. My brother is qualified record producer by the way which, me being musician, can come in extremely handy and gives me a great advantage! I have heard, however, that it looks like Tidal may not be sustainable and there has been talks of redundancies lately, so it doesn't look like it's going quite as well as expected. I have known many others to try alternative approaches like this, only very few of them have had success.

Re: Tidal Music Service: Move in the right direction?
« Reply #4 on: April 27, 2015, 06:31:39 PM »
It’s kind of a shame that Tidal seems to have turned out to be a better idea in theory than it is in practice. One problem seems to be that the little guys want no part of it, since they believe the high price point exploits the fans. Plus the average person probably can’t tell if there’s a difference between hifi and regular audio, so I figure they’re more likely to check out more reasonably priced competition. I wonder what kind of retooling it would take for Tidal to be more viable.

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Re: Tidal Music Service: Move in the right direction?
« Reply #5 on: April 28, 2015, 11:52:21 AM »
It'll definitely put a dent in piracy. Especially if they limit the format of the music & set things in a way where posting this music solely released on Tidal affords sites like YouTube no possibility to publish. That would definitely limit the 'music should be available to everyone everywhere'' idea of piracy.

No one in their right mind would do that. It would be a loss to everyone.

Re: Tidal Music Service: Move in the right direction?
« Reply #6 on: April 29, 2015, 12:34:06 PM »
It seems like Tidal is flopping pretty hard since its release. Personally, I think they completely missed the mark in advertising and targeting their audience. Jay Z wanted to create a high end service but all anyone talked about was already mainstream and rich artist making more money. Of course, indie artists would also make more money through Tidal but that's not how the media and gossip sites were portraying it. I found this article that was a pretty interesting read on things. Jay Z and Tidal went after Pandora and Spotify when they should have been focusing on getting subscribers first.

Re: Tidal Music Service: Move in the right direction?
« Reply #7 on: May 05, 2015, 08:49:40 PM »
It seems like Tidal is flopping pretty hard since its release. Personally, I think they completely missed the mark in advertising and targeting their audience. Jay Z wanted to create a high end service but all anyone talked about was already mainstream and rich artist making more money. Of course, indie artists would also make more money through Tidal but that's not how the media and gossip sites were portraying it. I found this article that was a pretty interesting read on things. Jay Z and Tidal went after Pandora and Spotify when they should have been focusing on getting subscribers first.

Yup, I think that's the crux of the problem with this service.  The idea that artists should be paid more adequately for their music is great, but the image of a platform backed by superstars is a bit misleading and probably harmed the brand more than help it.  Most people I know argue that the big shots like Jay-Z don't need more money and that Tidal is just a cash grab.  I think if they had marketed it as a better way to support your favorite artists, but emphasized some non-A list acts, it might've panned out better.  Aside from that, the whole hi-fidelity streaming only really matters to a small niche of audiophile enthusiasts and misses the larger demographic of music streaming subscribers.