Author Topic: Best ways to promote music  (Read 1499 times)

  • butterfly1
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Best ways to promote music
« on: April 25, 2015, 09:37:33 PM »
As an independent artist what are some good ways to promote your music. I see many people using sound cloud and Itunes. However, how do you get the word out about your music. Do you spend money on ads? What do you do?

  • Aladar
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Re: Best ways to promote music
« Reply #1 on: April 26, 2015, 04:42:32 AM »
That mostly depends on what kind of music you produce. Different scenes have different ways of support. For example, when it comes to hip-hop scene, at least locally, it seems enough to just come into a local club, and work a show out. When it comes to punk music, it's actually even easier, since most scenes run on strict DIY rules, so they are happy to support local bands; you can start playing some shows, make friends with other bands on the bill, they usually put out a good word for you to other promoters..

Otherwise, the best way is to make your music free (seriously, no one is going to be hot about spending $5 on some no name act, at least make the first single/ep free) try and contact small or small-ish music outlets (here's where it gets harder the more mainstream music you play) or blogs - even fan blogs or DIY zines, get on social media, get on last.fm, get on bandcamp.

  • Paradox
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Re: Best ways to promote music
« Reply #2 on: April 26, 2015, 01:32:53 PM »
Some pretty good questions you asked butterfly1. I know a few underground hip hop artists that I've collaborated with and their best method of promotion was first collaborating with multiple artists, at some point you will run into another artist that has connections and in this world unfortunately it's not so much of what you know but who you know. There are plenty of forums for artists and if you decide to have your music uploaded to any website then you can always just leave traces of your link around places you visit online as well as in person. All of this you can do without spending a dime. Another alternative is speaking with people in charge or in control of setting up music performances whether it's at a cafe, bar, club, or local event. Facebook is a pretty good way of networking and getting your music out there as well and if all else fails then give YouTube a shot.

Re: Best ways to promote music
« Reply #3 on: April 27, 2015, 04:13:49 PM »
As an independent artist what are some good ways to promote your music. I see many people using sound cloud and Itunes. However, how do you get the word out about your music. Do you spend money on ads? What do you do?
There are multiple ways of promoting your music as an independent musician. Yes, you can use SoundCloud, LastFM, ReverbNation, MySpace, Facebook, iTunes, Tunecore, etc - but that's really mainly about putting your music out there. Once it's out there, you need people to listen to it (hence promotion). You can post your songs in Facebook groups, post them on Twitter, Facebook, Pinterest, etc. You can also send them out to independent and online radio stations, such as college radio stations and suchlike. You can also put them forward for licensing via services like Music X-Ray and get them heard by music industry professionals. I have had more luck writing tracks for other people than I have by releasing my own tracks, although I do get played on radio.

Re: Best ways to promote music
« Reply #4 on: May 06, 2015, 11:54:35 AM »
My suggestions are to use YouTube and Cashnhits.  Tons of artists start out making a simple video on YouTube that showcases their talent.  Once you make a video, you can pay a little money to include it in part of the autosurf option on Cashnhits.  Basically, this option runs YouTube videos for about 45 seconds each, depending on how much you pay.  People will listen to your music this way because they get paid to do so.

  • LoveAsArson
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Re: Best ways to promote music
« Reply #5 on: May 06, 2015, 02:00:35 PM »
Have you ever heard of Andy Olthing? He's this ambient musician that made a career off Bandcamp and Youtube that's written a lot on this subject. If you google him, you will find lots of information about promoting yourself through the internet.

How you ought to promote your music is usually based on the type of music you play but I've found that playing shows and becoming as big a part of your local music community as possible is the best way to go. Likes on a band page don't really mean much. Go out and network in your local scene and play some good shows. If you get in the habit of going to watch other bands in your area and talking to them, a good portion of those people will come see you play. They are the best people to win over with your set because they're the ones most passionate about local music and most likely to drag their friends out to see nobody bands.

The internet can be great but nothing beats word of mouth. People are more likely to check out a band their friends like than one they read about somewhere.

Re: Best ways to promote music
« Reply #6 on: May 08, 2015, 07:07:38 AM »
I always hear about people being discovered through Youtube so in my opinion that's probably the best way.

  • Nonn
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Re: Best ways to promote music
« Reply #7 on: May 08, 2015, 05:09:24 PM »
Facebook and youtube IMO.

  • LoveAsArson
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Re: Best ways to promote music
« Reply #8 on: May 09, 2015, 11:52:20 AM »
Facebook is honestly kind of a double edged sword when it comes to promoting an independent musician. It's a great idea to have a page because it's a social media service that almost everyone uses. The potential for the biggest audience is definitely there. The problem is the way Facebook treats page owners after they've reached a certain level of popularity.  I don't remember the exact number but once you hit a certain amount of likes, Facebook starts pressuring you to pay for promotion. They hide your posts from many people unless you pay to boost it. You can sort of get around this if the people who do see your posts happen to give the posts likes but there's no way to make sure that will happen. You don't wanna be that band begging people to like your stuff so other people can see it.

Bands should definitely use Facebook but it probably shouldn't be the only promotional platform.

  • FuZyOn
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Re: Best ways to promote music
« Reply #9 on: May 10, 2015, 12:40:57 PM »
I think that is important to build a small fan base at first, and then you can grow by people sharing your music. Try to talk to your friends, make quality songs and produce a name for yourself slowly. You'll get there.

  • LoveAsArson
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Re: Best ways to promote music
« Reply #10 on: May 10, 2015, 12:52:17 PM »
Yeah, you really have to grow a fanbase organically. It's really tempting to throw all your music on the internet and try to book a tour asap but that really doesn't do much since so many bands are touring these days. To get record labels and promoters into your stuff, you have to show that people care about you. Your friends and family can provide you with the best kind of promotion: word of mouth. We all probably get into way more music because someone we care about and respect told us about them. If you can win over your friends while performing good music, you're creating something that can snowball later on.

Re: Best ways to promote music
« Reply #11 on: May 16, 2015, 04:46:42 PM »
Just go youtube. I mean come on, that person most people don't like,Bieber promoted himself that way. And look at him now. I'm not saying that will 100% work. But it does show talent is being hunted for all the time and from anywhere.

  • tarverten
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Re: Best ways to promote music
« Reply #12 on: May 16, 2015, 05:32:57 PM »
Musicians use twitter and Soundcloud. Preferably, you should combine the two. Make a soundcloud account. That will promote itself. Then take your page and post it in your twitter account. That should give you maximum exposure.

Re: Best ways to promote music
« Reply #13 on: May 16, 2015, 06:42:50 PM »
The best way is pretty much everything. The music world is competitive like none other. Playing at bars and clubs, making videos to put online, staging, etc. You have to do it all nowadays to even stand a remote chance of getting good exposure